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Statement from Transportation Electrification Partnership on Governor Newsom’s Proposed 2022-2023 Budget

LOS ANGELES, CA “On behalf of the Transportation Electrification Partnership (TEP), I applaud and thank Governor Newsom for including $6.1 billion for zero-emission vehicles and infrastructure investments in his budget proposal, with a focus on providing greater access to and benefits from the transition to zero-emission vehicles to low-income communities that are disproportionately burdened by pollution. These investments are critical to achieving TEP’s bold 2028 targets for the LA region, and statewide goals for 2035 and beyond. 

We are pleased to see proposed funding for zero-emission vehicle purchases by low-income consumers, expansion of charging infrastructure in low-income neighborhoods, zero-emission mobility community pilots, electric transit and school bus purchases, zero-emission heavy-duty trucks and infrastructure, port electrification, as well as funding for active transportation projects such as bicycle and pedestrian safety programs, among others.

As the budget process progresses, LACI and TEP look forward to working with the Newsom Administration and Legislature to support these proposed investments and to develop a pathway to increase the funding for accelerating the electrification of California’s goods movement sector. 

Thanks to Governor Newsom’s leadership, California will fund investments to purchase 1,000 zero emission trucks along with supporting infrastructure. However, in order to transition the tens of thousands of diesel trucks serving California’s ports, we encourage the Governor and Legislature to dedicate a total of $3.35 billion in the 2022 budget towards the state’s transition to zero-emission drayage trucks and charging infrastructure, including $100 million zero-emission early action pilot projects in key transportation freight corridors like the I-710 freeway.

We believe the time is now for the State of California to fully embrace its unique role in making bold “market maker” investments that will create good jobs, advance equity, and result in deep reductions in air and climate pollution. We look forward to working with the Administration and Legislature to further develop the state budget to achieve these goals.


Matt Petersen
President & CEO, Los Angeles Cleantech Incubator
Chair, Transportation Electrification Partnership

 

ABOUT TEP
The Transportation Electrification Partnership (TEP) is an unprecedented regional public-private collaboration to accelerate deep reductions in climate and air pollution by the time of the 2028 Olympic and Paralympic Games by pursuing bold targets, pilots, initiatives, and policies that are equity-driven, create quality jobs, and grow the economy.

Current members include:
Leadership Group: Mayor Garcetti, CARB, County of Los Angeles, LADWP, LA Metro, Southern California Edison, LACI

Advisory Group: Audi of America, BMW Group, Nissan North America, PCS Energy, BYD Motors, Normal Now sponsored by Electrify America, Greenlots, Itron, Proterra, AMPLY Power, Burbank Water & Power, Clean Power Alliance, Culver City, East Bay Community Energy, Glendale Water & Power, Inglewood, International Brotherhood of Electrical Workers Local Union 11 / National Electrical Contractors Association Los Angeles County, Metrolink, Pasadena Water & Power, Santa Monica, Southern California Public Power Authority, Tesla, Waymo


ABOUT LACI
Los Angeles Cleantech Incubator (LACI) is creating an inclusive green economy for the people of Los Angeles by: unlocking innovation by working with startups to accelerate the commercialization of clean technologies; transforming markets through partnerships with policymakers, innovators, and market leaders in transportation, energy and sustainable cities; and enhancing communities through workforce development, pilots, and other programs. Founded as an economic development initiative by the City of Los Angeles and Los Angeles Department of Water & Power (LADWP), LACI is recognized as one of the most innovative business incubators in the world by UBI. As of Q2, 2021, LACI has helped 281 portfolio companies raise $636 million in funding and create over 2,300 jobs in the Los Angeles region, with a projected 5-year economic impact on the Los Angeles region of more than $520 million. Learn more at laci.org

TEP Partner Spotlight: LADWP

The Los Angeles Department of Water and Power (LADWP) is the nation’s largest municipal utility, with over 8,000 megawatt electric capacity and serving the 4 million residents of the City of Los Angeles, its businesses and visitors. With its bold sustainability goals and leadership in transportation electrification, the utility plays an integral role as one of the founding partners of the Transportation Electrification Partnership (TEP). “TEP creates a forum for all stakeholders, not just utilities, to have input,” says George Payba, Environmental Affairs Officer at LADWP. “It fosters the creation of new ideas that otherwise wouldn’t have occurred in a closed system.”

With this collaborative spirit, LADWP has been able to go above and beyond some of its initial targets. The Charge Up LA Program, for example, provides rebates for LADWP residential and commercial customers who install Level 2 chargers (240 Volt) in their home or business in LADWP’s service area. Since its creation, this program has been highly successful to the point where LADWP has met its prior goal of 10,000 EV charging stations by 2022 two years ahead of schedule. “L.A. is on the road to meeting the city’s targets of 25,000 commercial charging stations by 2025 and 28,000 by 2028,” Payba said. 

To encourage more medium and heavy duty vehicles to go electric, the LADWP Board of Water and Power Commissioners approved a new commercial EV charging rate in November 2021 to speed expansion of publicly available, fast vehicle charging stations.

But it’s not enough to build out more EV charging stations; it’s just as important to focus on where those stations are being developed. “One of the key elements we want to focus on is putting more electric vehicle charging infrastructure in disadvantaged communities (DACs),” says Payba. In addition to rebates for EV chargers, LADWP offers a used EV rebate for up to $1,500. “Our goal is to place about 40% of EVSEs in DACs since those are the areas impacted most by the effects of climate change.”

Additionally, LA City Council recently approved an equitable hiring plan, which instructs LADWP to increase hiring from environmentally and economically disadvantaged neighborhoods and focus on “ensuring project labor agreements, prevailing wage and targeted hiring requirements” for clean energy jobs. The City anticipates creating 9,500 new jobs as part of the transition to 100% clean energy and to create a more inclusive green economy. 

In the same City Council meeting, the City of LA and LADWP took the historic step of requiring that100% of the City’s electricity come from clean, zero-carbon energy by 2035. Through a motion introduced by Councilmembers Paul Krekorian and Mitch O’Farrell, LADWP will lead the nation in this ambitious and game-changing commitment to sustainable energy. With these bold targets and key milestones, LADWP has set a precedent for the rest of the nation to continue on the path towards transportation electrification. 

As we push towards the future, it will be more important thanever for stakeholders and industries to coalesce and ensure that the region is prepared for a fully electrified transportation system. “Regional collaborations such as TEP have the power to create lasting, meaningful change as we work together to electrify our future. As we promote the discussion of innovative ideas, we look forward to future collaboration to achieve a more sustainable region,” said Payba. These efforts will undoubtedly prove worth it as we near TEP’s Roadmap 2.0 targets in 2028. He adds, “We hope that by the time the world arrives for the 2028 Olympic and Paralympic Games, people will see what an electrified region can be. From the airport to the stadium, people will experience a cohesive, seamless,
electrified transportation system and be inspired to achieve the same in their own regions.”

– Shevonne Sua, LACI Transportation Program Assistant

 The Transportation Electrification Partnership (TEP) is an unprecedented regional public-private collaboration to accelerate deep reductions in climate and air pollution by the time of the 2028 Olympic and Paralympic Games. All of our partners have committed to work individually and collectively to pursue policies, pilot projects, and other actions that are equity-driven, create quality jobs, grow the economy, and help the region reach the bold targets in the TEP’s Zero Emissions 2028 Roadmap 2.0.

 

LACI CEO Comments On COP26 UN Climate Talks and Passage of the Bipartisan Infrastructure Package

LACI CEO COMMENTS ON COP26 UN CLIMATE TALKS, BIPARTISAN INFRASTRUCTURE PACKAGE, AND  INFRASTRUCTURE INVESTMENT AND JOBS ACT (IIJA)

Los Angeles, November 12, 2021 – Upon return from the UN Climate Change Conference (COP26), Transportation Electrification Partnership (TEP) Chair and Los Angeles Cleantech Incubator (LACI) CEO Matt Petersen released the following statement in response to COP26 negotiations and President Biden’s  Infrastructure Investment and Jobs Act (IIJA) to be signed Monday: 

“Having just returned from COP26, it is obvious that the outcomes in the negotiating rooms have not yet matched the urgency demanded by the climate crisis. However, there have been many important outcomes at COP 26 that are worth celebrating, including: the US-China pledge yesterday to commit to hold global temperatures increase to 1.5 degrees C, a joint pledge to end deforestation by 2030 and achieve carbon-free electricity in the US by 2035; the commitment by an alliance of dozens of nations, cities and states––including Los Angeles and California––and companies to phase out internal combustion engines; the $130 trillion Global Finance Pledge; and the Global Methane Pledge led by the US and the EU.

Certainly the energy on the streets of Glasgow was full of optimism—as I joined an estimated 25,000 young and old alike marching for bold climate action, I felt a rise of hope and a sense of urgency. Inside the official climate talks I spoke at the official US Pavilion and joined the Deputy Secretary of Energy Dave Turk and NREL officials to call for a $1 billion cleantech city innovation fund while pushing for commitments to transportation electrification to improve mobility for disadvantaged communities and reducing air and climate pollution. LACI’s commitment is represented by our unique model and creation of our $50 million in climate innovation funds.

Here in the US on Monday, the President will sign the Infrastructure Investment and Jobs Act (IIJA), which provides important funding including: $2.5B for zero-emission school buses, $1.5B for zero-emissions transit buses, $2.25B for port infrastructure—key for the LA region given 40% of the nation’s goods come through our two ports making goods movement the largest single source of air pollution in our region, $6.1B for battery manufacturing, and $7.5B for public EV charging. These investments, passed by Congress, represent an important down payment in our climate future with an infrastructure package that includes a portion of the $150 billion stimulus transportation electrification proposal that LACI and our 100 plus member coalition of automakers, business organizations and cleantech incubators from 18 states originally put forward in April 2020.  

Yet we can and must do more. We have an opportunity and an obligation to accelerate our transition to zero-emission cars, trucks, and buses, today––especially for low-income communities and communities of color who are disproportionately impacted by transportation pollution. On behalf of our coalition, I urge Congress to quickly adopt the Build it Back Better Act to ensure that our nation makes the additional investments needed to reduce emissions, create green jobs, and make the U.S. the leader in the move to equitable zero-emissions mobility, goods movement solutions, and public transit.”

As LACI identified in the December 2019 “Cleantech Cities” report, cities around the globe can create a $5 trillion market and reduce greenhouse gas emissions by 35% by removing barriers to funding for startups. Based on the strategies identified in the report, LACI’s Transportation Electrification Partnership partnered with the City of Santa Monica to invite corporate and startup innovations to work together to create the US’ first Zero Emissions Delivery Zone pilot in Santa Monica. During COP26, Petersen called for a $1 billion cleantech cities pilot fund to support similar initiatives across the globe, alongside Actor Brian Cox, Phoenix Mayor Kate Gallego, Caroline Choi of Southern California Edison, Spencer Reeder of Audi, and former California Air Resources Board Chair Mary Nichols. LACI’s announcement on the call to action can be found here.

TEP Partner Spotlight: BMW Group

One of the earliest industry leaders to join the Transportation Electrification Partnership in 2018, BMW has made bold strides in reaching a sustainable future through its efforts in transportation electrification. As an initial signatory of the California Clean Car Framework Agreement in 2019, the company has committed to annual reductions of vehicle greenhouse gas emissions through the 2026 model year, encouraging innovation to accelerate the transition to electric vehicles, providing industry the certainty needed to make investments and create jobs, and saving consumers money. In addition to their 2019 commitment, BMW has recently announced its goal to have electrification account for 50% of its global sales by 2030, expecting markets with attractive EV conditions to see a higher share. With bold policies being made on the local, regional, and state level, California is leading the way in this endeavor, and TEP has the right levers in place to move the LA region towards a zero emission future as we work to reach our Roadmap 2.0 goals by 2028. 

To reduce greenhouse gas (GHG) emissions, BMW has made clear that electrification is the path forward. With the all-new BMW iX in the mid-size SUV range and the BMW i4 as a 4-door sedan, electromobility has become an integral part of the BMW brand. Both models embody the company’s approach towards creating a sustainable product, as they are not only emission-free vehicles, but are also sustainably produced with regards to sourcing, production, recycling, and use of materials. Production on both vehicles has started and they will be available in the United States in the first quarter of 2022. By 2023, the BMW Group will offer a total of 25 electrified models globally (13 all-electric and 12 plug-in hybrids) which will cover 90% of all of the company’s vehicle segments. Thiemo Schalk, Government Affairs representative from BMW of North America says: “A great strength of BMW always was to have the right offer at the right time. We are very proud to be bringing the BMW iX and i4 to the U.S. market very soon, both will meet our customers’ expectations and pave the way for our all-electric product offensive to come real soon.”

This type of auto manufacturer commitment is a key driver in promoting the use of electric vehicles. By providing consumers with reliable zero emission vehicle options, EVs will become more accessible and attractive to consumers. 

Furthermore, BMW Group’s sustainability goals extend beyond the sale of electric vehicles; the company has taken a holistic approach not only to transportation electrification, but also to the sustainability of their supply chain and production process as a whole. The goal is a cut of at least 50% of GHG emission by 2030. The recently presented BMW Group i Vision Circular vehicle, for example, presents new ideas of how future BMW Group vehicles can merge sustainability with mobility through the circular economy principles: Rethink, Reduce, Reuse, Recycle. With the aim of achieving 100% use of recycled materials alongside bio-based raw materials, this vehicle will be a model for the company’s commitment to circularity, and thus decarbonization. 

The BMW Group is the first automotive manufacturer to set concrete company targets for reducing CO2 emissions in its supply chain by 2030, making it a pioneer in auto manufacturing circularity.

“The electrification of our products is one important way to reduce GHG emission,” says Thiemo Schalk. “Yet, real sustainability is more than that – we must avoid a shift of these emissions into the supply chain and battery production, and have to ensure ethical labor conditions and compliance with environmental standards all at the same time. The BMW Group has taken measures already to achieve this, and with our circularity strategy we keep on driving it even further.”

With these bold plans for transportation electrification and incorporating circularity in the production process, charging infrastructure will become increasingly important in the years ahead. For this reason, the automaker is among TEP partners that are keen to develop the right charging solution for everybody – at home, at work, on-street, and super-fast DC charging at hotspots and along all routes. Making electromobility available to everybody is the main task of this decade, the BMW Group believes. The more abundant and accessible charging infrastructure is, the sooner and easier the shift towards EVs will be.

Though work remains to achieve decarbonization and widespread electrification, with close cooperation between providers, utilities, government, and other stakeholders, a sustainable future becomes closer to our reach.

“We believe that there is more than enough innovative spirit and tangible solutions to tackle the challenge, much of which are gathered in TEP. This makes us a proud part of TEP, and together we will succeed,” Thiemo Schalk said. 

The BMW i Vision Circular. Source: BMW Group

LA Cleantech Incubator (LACI) calls for $1B global cleantech city pilot fund & announces LACI’s $50M US climate innovation funds to accelerate equitable climate action at COP26

Helping Cities Invite Innovation Through Global Pilot Fund & Creating Regional Collaboration Such as the Transportation Electrification Partnership Can Help Unlock $5T & Slash GHG Emissions by 35%; LACI Funds Include First in U.S. National Cleantech Debt Fund to Improve Access to Capital Particularly for Underrepresented BIPOC and Female Founders

During a panel session on Accelerating Equitable Climate Innovation and Action today, Brian Cox joined host and LACI CEO & President Matt Petersen, Phoenix, AZ Mayor Kate Gallego, Edison International SVP Caroline Choi, Audi of America Director of Government Affairs & Sustainability Spencer Reeder, and former California Air Resources Board Chair Mary Nichols to call for a $1 billion Global Cleantech Cities Climate Fund and announce LACI’s $50 million cleantech innovation funds–including the nation’s first ever cleantech startup debt fund–to accelerate equitable cleantech innovation in cities.

As identified in the December 2019 “Cleantech Cities” report released by LACI, PwC, and C40 at COP25 in Madrid, if cities can better invite innovation and remove barriers to funding for startups there could be a $5 trillion market created and and an increase in reduction of GHGs by 35% can be realized. Based on the strategies identified in the report, LACI’s Transportation Electrification Partnership partnered with the City of Santa Monica to invite corporate and startup innovations to work together to create the US’ first Zero Emissions Delivery Zone pilot in Santa Monica.

In issuing the call to create a $1B Global Cleantech City Pilot Fund and urging the modeling of regional public private collaborations such as the Transportation Electrification Partnership, Petersen discussed how cities & regions across the globe can: 

  1. Invite innovation from startups and corporates to reduce greenhouse gas emissions, improve services, and improve equity for underserved, disadvantaged communities who are overburdened with air pollution and climate impacts; 
  2. Co-fund pilot innovation (using budget and in-kind resources from cities and local governments) with Pilot Fund sources secured from federal governments, finance agencies, philanthropic sources, and possibly corporate dollars; and
  3. Scale successful solutions through needed policy and business model interventions

Please contact Regan Keller at laci@antennagroup.com to schedule an interview with Petersen.

Apply for LACI Startup Incubation Program Cohort 4

Apply Now for LACI Startup Incubation Program Cohort 4

Are you a cleantech startup striving to create solutions in energy, transportation, or smart cities that would benefit from hands-on support through market access, business services, and introductions to funders?

LACI has welcomed 35 startups into our ecosystem through our last three cohorts. Cohort 1 and cohort 2 founders have raised over $62 million in equity, including investment from LACI’s Impact Fund, and have deployed more than 10 pilots with eleven more on the way. Cohort 3 is just getting started! LACI is eager to welcome even more startups to the community and is now taking applications for Cohort 4 until January 3rd.

How does LACI identify leading technologies and startup innovation?
Based on the market activity in 2020/2021, LACI is looking for startups solving problems in Clean Energy, Zero Emissions Mobility, and Sustainable Cities

LACI is committed to advancing the transition of a zero-carbon, secure, and reliable grid to increase regional air quality, create more local jobs, and reduce emissions. The past year revealed community-wide vulnerabilities that have created opportunities in cybersecurity and wildfire resilience, flexible load technologies in collaboration with utilities, and integration of vehicle-to-grid and vehicle-to-building technologies to shorten the time when EVs use the grid. 

To build an inclusive green economy, LACI is also looking to support startup-led innovation focused on zero emissions mobility of people and goods. LACI’s Transportation Electrification Partnership (TEP) for example, works together with policymakers, corporate partners, and other private-public collaboration to help achieve the following goals in Los Angeles by the 2028 Olympic and Paralympic Games: 

  • Accelerate the adoption of electric light duty vehicles to be 30% of all vehicles on the road and 80% of those sold
  • Shift at least 20% of all single passenger vehicle trips to zero emissions public and active transportation
  • Ensure that 100% of all public investments in goods movement will advance zero emissions solutions

Using this roadmap, LACI wants to work with companies that can help utilize innovative technologies and solutions to make the movement of people and goods connected, shared, and electric. Some examples of these solutions include: Real-time data reliability and multi-modality, low-cost, high visibility mobility hubs for first/last mile mobility, zero emissions last mile urban goods delivery, and more.

LA’s New Green Deal of zero waste to landfill by 2050 is another example of the regional initiatives LACI supports through our startup leadership in our Sustainable Cities Program. Some solutions we’re focused on include digital tools and new business models to create equitable and circular value chains, next generation products and materials to reduce waste, zero waste goals and waste diversion. 

Apply now, scale later
LACI’s Incubation Program startups pave the way for climate innovation in Southern California. Companies like ChargerHelp! are training the next generation of tech engineers through LACI’s Workforce Development Program to move the needle forward on EV adoption, gaining interest from investors to close an oversubscribed seed round

We’re only 4 weeks in and Cohort 3 startups are forging relationships with their fellow cohort members, setting roadmaps with their Executive Coaches, and gaining insights on their roadmaps and milestones! 

Beyond the investment team, LACI’s Incubation Program Cohort model provides a community with hands-on curriculum, impact driven resources, industry connections and partnership pipeline, as well as direct feedback from individual Executive in Residence coaches and expert mentors. 

For Cohort 4, we’re looking for startups in our main technology priorities that are dedicated to making a positive impact on Southern California environmentally, socially, and economically. 

Founders who have built a novel technology that has deployed or is ready to be deployed in pilots should apply. Teams should include two or more members dedicated to incorporating diversity and inclusion through impact and creation of new jobs in the region.

Apply now and join LACI to scale faster and increase your impact in your community. If you’re unsure about your eligibility or have questions, please don’t hesitate to reach out to our Pipeline Team at pipeline@laincubator.org.

Power Day 2021: Celebrating the LA Regional Energy Innovation Ecosystem

Last Month, the Los Angeles Cleantech Incubator (LACI) hosted its Third LACI Power Day, which brings together stakeholders in the California clean energy ecosystem to celebrate innovation accomplishments that have resulted from bold policy commitments. 

Opening Remarks 

The event opened with a welcome from LACI’s President and CEO, Matt Petersen who acknowledged the continued devastating wildfires and heat waves and applauded the accelerated clean electric grid by 2035 commitment that the LA City Council

Meg Arnold, SVP of Market Transformation at LACI, then joined the stage to highlight LACI’s accomplishment over the past 5 years as LA’s Regional Energy Innovation Cluster and its programing extension over the next 5 years granted by the California Energy Commission’s Electric Program Investments Charge (EPIC) Program

Power Talk Panel: Pilots Success

In the first panel session of that day, LACI gathered companies from last year’s pilot pitch showcase – TBM Designs, Maxwell Vehicles, and SEED –  to discuss how their pilot projects are making a positive impact on LA communities and the clean energy transition. The Panel was moderated by Kate Schox, Founding Partner of TrucksVC, who invested in one of LACI’s companies as a result of the 2020 Power Day event. 

Incubation Pilot Pitches 

As part of LACI’s Incubation Program, LACI offers up to $20,000 in financial support to advance startup development. LACI’s Incubation Cohort 2 program showcased their proposed pilots that will soon launch. We look forward to showcasing some of their successful projects in 2022.  Startups included: ChargeNet Stations, Chargeway, ElectricFish Energy, HIVE, GreenTek Packaging, IQHi Inc., PLUS, Rent-a-Romper, Sensagrate, Verity Packaging.

Power Talk Panels

The second part of the event, LACI hosted two panels focused on industry challenges. The “Building Electrification” Panel focused on the momentum we have seen accelerate towards building electrification with an emphasis on an equitable transition. The panel was moderated by Kyle Cherrick, the VP of Business Development at Electrum who steered the conversation among Vida Asiegbu, Principal at Energy Impact Partners; Srinidhi Sampath, Sustainable Housing Policy and Program Manager at the California Housing Partnership; and Kevin Clark, Region Sales Manager of Utility and New Construction for Rheem Manufacturing Company

The “Lessons Learned from 2021 Summer Grid Conditions” Panel was led by Simran Suri, Investor at Equal Ventures who navigated the panels through a reflection on what this summer has taught us and how we can continue to collaborate to ensure the health and safety of our communities as we transition to a zero-carbon grid. The panel brought together Lauren Faber O’Connor, Chief Sustainability Officer of the City of LA; Michael Backstrom, VP of Regulatory Policy for SCE; JP Harper, Global Leader of Itrons Distributed Energy Management; and John Westerman, Director of Microgrid Project Development at Schneider Electric

Keynote Speaker Address 

After the panels, California Natural Resources Agency Secretary Wade Crowfoot provided a keynote speech. The Secretary discussed the impact California’s economy and government have had on the state’s clean technology growth and how California continues to catalyze clean energy innovation in the nation.

 

 

Innovators Lightning Pitch Showcase

In the early afternoon, we showcased LACI startup companies in our Innovator’s program through a quick pitch showcase. The Innovators Program is a free, one-year program sponsored by the California Energy Commission that enables LACI to support cleantech entrepreneurs with commercialization support services in LA, Orange, Santa Barbara and Ventura Counties. The startups featured were Biozen Batteries, MeterLeader, Rhoman Aerospace, Rivieh, The Hurd Co., and Veloce Energy

Remarks from California CCA Executive Director

In the last part of the day, California Community Choice Association (CalCCA) Executive Director Beth Vaughn provided remarks on how CalCCA will support the state’s energy goals and strengthen local resilience. Beth closed by giving praise to the strides cleantech entrepreneurs have made and the hope they and LACI continue to give her as we work together to support a sustainable future. 

Moving forward

Recently LACI welcomed 10 startups into its 3rd Incubation Cohort and 13 startups into its 6th Innovators Cohort that will have the opportunity to participate in next year’s Power Day and other events LACI hosts in the Clean Energy Innovation Ecosystem. We look forward to next year’s Power Day as we continue to collaborate with the ecosystem to achieve an inclusive green economy.

To learn more about LACI’s Pilots Programs email Pilots@LACI.org. For more information on the startups featured in this event or how to invest in a LACI Startup email investments@LACI.org.

 

LACI startup ChargeNet Stations to install EV chargers at San Francisco Taco Bell

A company that runs 216 Taco Bell restaurants is installing an electric-vehicle charging station at one of its San Francisco locations, and could install more across the US. The chargers are managed by software from ChargeNet and built by Tritium, and they’re being installed in the restaurant’s parking lot.

LACI Startup Chargeway selected by NADA to get car dealers educated so they can help shoppers buy EVs

Today, the National Auto Dealers Association (NADA) announced it has chosen Chargeway to help its member dealerships explain EV charging, showing how shoppers can travel in electric vehicles by using charging stations along their routes. NADA and Chargeway previewed the news exclusively for Car and Driver.

LACI startup Chargeway selected by National Auto Dealers Association to simplify EV sales for dealers

  • By partnering with Chargeway, NADA is showing genuine leadership by solving many of the problems EV dealers face with better tools and training, which will enable EV buyers to get clear, correct answers to their charging questions.
  • Because the 16,000+ NADA member dealers represent nearly all the major automotive brands, their adoption of Chargeway will create a de facto “standard dictionary” of EV charging terms. “Green” plugs, “Level 6” chargers, etc., that will make it easier for EV dealers and buyers to communicate, regardless of brand.
  • “When it comes to EVs, this is the language we’ll be using from now on.”
  • “Dealers who want to get this right will want to get Chargeway.”

Portland, OR (Oct 15, 2021) – Chargeway, the Oregon-based software startup best known for developing a simple, intuitive color-coded visual language for charging EVs with “electric fuel,” has been chosen by the National Auto Dealers Association (NADA) as an Affinity Partner, allowing NADA member dealers to capitalize on Chargeway’s straightforward, universal language for explaining EV charging and give prospective EV buyers the ability to visualize how a vehicle can fit seamlessly into their lives, today.

“Almost every major automaker has announced plans to go ‘all electric’ or ‘mostly electric’ within the next decade,” explains Chargeway Founder, Matt Teske. “But auto dealers still don’t have all the tools they need to sell cars that run on electricity to buyers unfamiliar with thinking of electricity as a fuel. That’s why we’ve focused our efforts at Chargeway towards developing tools to not only educate the auto dealers themselves, but to help them inspire ‘Range Confidence’ in their customers and, ultimately, sell more vehicles. In that way, our interests are totally aligned with the NADA and its members.”

“America’s franchised auto dealers are all-in on EVs. In fact, dealers are essential to widespread EV adoption, particularly among mass-market buyers,” says Mike Stanton, NADA President and CEO. “Closing the consumer education gap between early EV adopters and the next generation of mainstream EV buyers is critical to achieving our shared goal of getting millions more EVs on the road. We looked at a number of different training tools and consumer apps and found that Chargeway best answered the questions that our dealers were asking about EV charging, such as how long it takes, how home charging works, what incentives are available, and even how temperature and speed can affect an EV road trip. Chargeway pulls all that information in one place, so dealers using Chargeway will have a fantastic tool to properly educate those consumers who are ready to make the switch to electric.”

The first of Chargeway’s dealer-focused tools was the Chargeway Showroom Beacon – a six-foot tall, interactive touchscreen kiosk that launched as part of a pilot program in Portland, Oregon. Together with the Oregon Auto Dealers Association (OADA), Portland General Electric (PGE) and Pacific Power, Chargeway placed seven Chargeway Showroom Beacons in key auto dealerships throughout Oregon in order to prove out the concept. The results were impressive: fourteen months later, EV sales in dealerships with a Chargeway beacon had increased by 200 to 1000% compared to comparable Portland area dealers with similar inventories of EVs but no Beacon.

“The pilot showed us what we already knew, intuitively: that EV customers were more than happy to buy their vehicles from their local dealers, as long as those dealers could confidently and correctly answer their questions,” explains Teske. “You could say the same thing about a pickup truck buyer who has questions about towing. They don’t want guessing or generalization, just straightforward, correct answers tailored to their specific needs. Chargeway is the tool that provides those answers for EVs.”

That initial pilot program showed that the Showroom Beacon was a great tool for salespeople to answer questions about EVs in the physical dealership, but it was the company’s Web Beacon that attracted the attention of the NADA.

“Giving EV shoppers a clear, up-to-date image of what the electric infrastructure looks like in their area right now in a format that’s easy to visualize is absolutely critical to instilling confidence in a customer who is purchasing his or her first EV,” Stanton added. “The prospect of having Chargeway, and its universal language for explaining how charging really works, widely available in tens of thousands of retail locations across the country should be incredibly exciting to anyone who wants to see more EVs on the road as soon as possible.”

“We update the station data every twenty-four hours,” adds Teske. “That goes along with the concept of ‘Range Confidence’, too. We’re showing people– and the dealership is showing people exactly where they can find electric fuel for their electric cars.”

The Chargeway Web Beacon plugin for dealers is available now for the most common dealership web platforms (Dealer.com, Dealer On, Dealer Inspire, DealerFire and Sincro). The Chargeway mobile app for EV drivers is currently available for download on both the App Store and Google Play for iOS and Android mobile devices, respectively.

About Chargeway

Chargeway is a communication and software tool that unites all the stakeholders in the electric vehicle industry on a common platform. Designed to improve the “electric fuel” experience using colors and numbers to identify plug options and charging speeds, Chargeway creates a simple, visual identity for electric car charging options that offers auto dealers and public utilities, as well as consumers, an easier way to visualize how electric cars can meet and exceed everyone’s transportation needs. For more information on Chargeway’s platform, visit www.chargeway.net or download the Chargeway EV driver app on iOS or Android.

About NADA

The National Automobile Dealers Association (NADA), founded in 1917, represents more than 16,000 light-vehicle and commercial-truck dealerships with 32,500 domestic and international franchises. New vehicle franchised dealers are directly responsible for more than one million U.S. jobs.