Nature Coatings’ pigment is a bio-based replacement for the 15 million tons of petrol derived carbon black produced annually. Our pigment does not contain any carcinogens or pollutants found in petrol based pigments. Therefore it significantly reduces health risks and pollution associated with existing dyes and pigments.
Nature Coatings’ first pigment is in the color black. Black accounts for at least 30% of all sales in apparel, making it the most important color. Petroleum black also happens to be the most hazardous color. Nature Coatings’ pigment can solve the environmental and health challenges with the color black because it’s non-toxic, cost competitive, higher performing and fits into existing manufacturing methods.